MARKETING – There are over 3 billion internet users and over 2 billion of them have active media accounts. Social media is a huge platform that can be used for various reasons.
Social media sites are becoming the go-to place for people who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
First and foremost, social media helps get the word out about your business. Even more importantly than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organisation, have likely done business with you in the past, and will be most likely to tell their friends about you. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, and Instagram, you’re missing out!
Social media marketing includes activities like posting text and image updates, videos, and and other content in order to attract the public’s attention. For example, the visual component is a key aspect on Facebook. Facebook is a place people go to relax and chat with friends, so you want to post simple videos or quickly understandable photos in order to catch the people’s attention. If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for your business.
Moreover, social media marketing is cheaper than traditional advertising, so you don’t have to spend a lot of money to increase your audience, and grow your business. You can also ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond to them fast and know easily what they are seeking for!