To begin with uberisation, we can start talking about what is uberisation. Coresponding to Collins Dictionary definition Uberisation is the conversion of existing jobs and services into discrete tasks that can be requested on-demand. It is also relating to the adoption of the business model used by the taxi service Uber.
The business model used by Uber might sounds familiar to you today, but it did revolutionised our relationship with companies, and their services. Instead of using Taxis, which can be time wasting sometimes. You use an app on your phone, and order a “uber”, which is no more than a cab. The difference is that he come pick you up at the place you want, whenever and wherever you want on planet earth. Moreover you have water, candies, and a smile. A ride is also even cheaper in some places like in France for example. At the end the driver rates the user, and so does the user.
Uber business model is ordering a service online, getting it, it is often cheaper, there is high competition, and then the user can rate the service provider.
The concept was so innovative that it got popular very rapidly. Have you ever used Uber ? You see… It’s groundbreaking