You may wonder if TripAdvisor is a social media. Indeed it is. Social media is a technology that enables multi-way conversation among users. Trip Advisor runs on mostly user-generated content like reviews, and allows people to create a profile, share, like, comment…
Once a website for hotel reviews, TripAdvisor became an online place where customers can plan and book nearly everything for their trip: starting with accommodation, restaurants, guiding tours… Nowadays, TripAdvisor provides for businesses and travellers, a platform to socialise.
Travellers share their experiences via reviews and businesses have an option to respond directly to the traveler.
TripAdvisor is one of the largest travel sites that offers advice from millions of users. TripAdvisor is branded the largest travel community in the world. TripAdvisor attracts 390 million visitors every month, and more than 280 reviews are submitted to the website every minute.
TripAdvisor also provides businesses an opportunity to socialise with one of the biggest travel audience online. Travellers leave reviews, based on the review score the best businesses raise to the top of the page and get better visibility, which in turn attracts more customers and drives more bookings. Businesses can earn Certificate of Excellence badge, if they deliver consistently excellent service.
TripAdvisor has an option to install Social Media Button to a website alongside other social media icons to make it easier for customers to read and submit reviews about the business. There is also Traveler Reviews Facebook App, which allows to showcase TripAdvisor content, such as reviews, and photos on Facebook. The customers can submit reviews directly through the app.