Instagram is a social media platform that has grown over the years and is now the biggest one of all of them. Instagram has about 400 million active daily users and has 700 million active monthly users. This platform being so massive allowed people to make money using it. These people are called influencers. An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters and trusted experts whose opinions about certain subjects are respected. Many brands just can’t compete with that and so they partner with influencers instead to do sponsored posts that help get the word out about their products. Therefore, many influencers make money on Instagram due to these brands who pay them to post content.
Influencers make money on Instagram by doing sponsored posts for brands, creating and selling a physical or digital product, or offering a paid service, or by selling their photography. However, the most common approach is to partner with brands and post content for them.
Alyssa Bossio, known as effortlyss makes her living out of Instagram. She has 1.7 million followers and is a digital content creator. She has worked with top brands such as Macy’s and Lord & Taylor. She documents about her everyday life and travels. She has the opportunity to be sponsored by many brands and post a picture mentioning the brand. For example, the following picture she posted has indicated on it that it is a paid partnership with the brand Oldspice. She then wrote in her photo’s description 3Relaxing is the most beautiful suite overlooking New York City, watching endless romantic movies, and surprising Meir with @oldspice’s new premium captain scent from the Red Collection.”
More than half of her content are photos that are partnered with brands. Due to the beauty of her pictures, this is why she has that many followers and can allow herself to live out of Instagram.