We all have social media profile such as an instagram profile for example. We all have different goals with those social media. Some just want to have a place to share personal picture and friend. Others want to create content and have visibility, shops or business, increase their business through social media. Actually, to follow the new technology the way of communicating change and people have to adapt themselves to the new media.
People became very curious about how does it work, how do they decide what is relevant and what is not, and many suites tried to answer these questions. It is about hours of posting, captions, hashtags, and also what the picture is about. But also about subscribers, likes and follows.
We all know and probably most of us use hashtag to make our picture more visible. You can post at least 30 hashtag on each picture, but spamming your feed with your 30 hashtag will make your post less visible by the instagram algorithm. It is very important to use hashtags conscientiously to avoid being shadow ban by the algorithm.
To go Further .. :
A study also shows that the content could vary on the visibility of your post. It is obvious that having a good quality is very important to have like on comment on a post. But a study shows a very surprising aspect of the algorithm. Actually, having blue on your picture will give it more visibility. Of course, this study shows that picture containing the color blue have 35% more likes, comments, and visibility.
The instagram algorithm will also show you only the picture that could interest you. This aspect could affects your visibility. Not all your subscribers are seeing your picture, and there’s nothing you can really do about that. It will make them more visible to more people.
Finally, don’t forget to absolutely not use application that shows you the perfect time to post or application that allows you to see who is unfollowing you. Actually, every application that use data from Instagram, or use your instagram information to gets you benefit (you can see Camille article about the fact of buying likes and followers) are considered not « clean » for instagram because it is not in their way of using the application, it is not in the spirit of this community, and they will shadow ban you so make your account invisible.
All these aspects must helps you to beat the instagram algorithm and allows you to keep your usual visibility. This social media don’t find you « relevant ». This must helps you to find your way of promoting your business. Those are ways of using the Instagram social media in a good way. All this in order to appears as «clean » to the algorithm.