Disney as a company has completely reinvented itself many times over the course of the last 50 years. They started by making hand drawn cartoons such as the classic Mickey Mouse shorts. They then revolutionised the entire film industries by ushering the age of the Disney renaissance, with films such as Aladin, the little mermaid and the lion king. At the start of the 21 th century, Disney once again turned everything on its head thanks to their animation studio Pixar. So what’s their secret that they used in order to have such a huge impact on the cinema industry? They mastered the art of digital transformation management.
What is a live action anyway?
Disney is a huge part of many people’s childhood. Wether they are fans of their cartoons, their parks or their marchandise (or all three), the red mouse has been an undisputed influential part of our youth.
Disney realised that and found a way to leverage it. They are remaking many of their cartoons for the pleasure of both kids and adults alike.
These remakes are called live actions. They are real movie, with real stars and real sets but mixed with a lot of CGI.
So why are they remaking them? There are two theories. One of them supposes that Disney wants to show their classic to new audiences while still pleasing their older fans. The other theorise that Disney has simply run out of ideas and found a good, risk free way of making a few millions.
The very first live action
The first Disney classic to get the live action treatment way Alice in Wonderland, which was directed by Tim Burton in 2010. This movie was a massive success and was prised by both audiences and critique alike. Tim Burton showed the potential of what giving a new coat of paint can do to a movie. His sets and special effects were crazy and imaginative but still kept the spirit of the original. Thus, He also gave us a more detailed story with more in depth characters.
This first live action was a revelation for Disney. They would later take the same formula and apply it to many other of their classics such as:
- Beauty and the Beast
Live Actions to come.
The next live action film on Disney’s list will be the Lion King. You can watch the trailer here
It is hugely anticipated by fans. All of the trailers that have been realised look amazing. Although some are still skeptic. What’s the point of remaking a movie if you’re not going to add something new?
Here’s the trailer
How this ties in with digital transformation management
Digital transformation management is at the heart of this new fad. All of the Disney animated classic were hand drawn. They took years to finish and needed some amazing artistic direction in order to be good looking. Now, film director have access to CGI, 3D models and special effects. As a result if this, films take less time and ressources to create.
What do you think about the new Disney lives actions movies? Do you like them or do you think they are killing what made the originals so special? Please tell us in the comments.
If you want to read more on the subject, I recommend reading through this blog post.
If you are a fan of Disney, then it must mean you’re a fan of Pop Culture as well. Check out our other articles about how digital transformation management is changing Pop Culture