JOB – As part of the Digital Revolution and some new job, many progress has been made on the internet. For example, the very famous platform Youtube came out on the February, 15th 2005, this is the website that knew the fasted grow on the world wide web. We’ll see that this platform has rapidly change the way of working, creating new job era of entrepreneering..
A bit of History
Since about 10 years, the use of the platform youtube totally change. Actually, Youtube was a platform created in order to share videos, especially artists videos and singer to be more precise, they could add their music with the official clip video.
From the past few years, some « random people » start creating content on this platform, like podcasts.
Nowadays, being a youtube is really a thing, I mean, it is a job being an « influencer ».
The more you have subscriber, the more you have opportunity.
Influencers breakage a real platform of advertising for brand. Brand are using influencer in order to spread their product, make the promotion of it. The process is to send them their collection, and the influencer will give them visibility and will talk about the brand if they like it (or not sometime they lie haha).
Making a living from it ?
Also, Youtube became a way of earning money, actually, many people can live on their youtube revenue.
Brand that work with those influence are contributing to their revenue through partnership.
But youtube is also contributing to it. Actually, every months, youtubers who have activate the monetization of their videos will receive kind of a « paid paper ». They will receive money on views on their videos. On advertising that are showed before or during their videos. It allows brand to target specific potential customer group through youtube channel that they choose to diffuse their advertisings.
But the question is, How does this monetization works ?
It works with advertising but also the number of views, the time people stay watching the video. The more people watch the video entirely the more revenue the youtubers will get. It is all about engagement. The owner of the Youtube Channel must taking care of his subscribers and make them engaged with his channel by making them involved. A subscribers that feel involve in a channel will follow the other videos of that person, he will be more able to to comment and like the video.
It creates new jobs and new agency because those famous youtubers have managers that are from agencies which didn’t exiting before this movement of youtubers and influencers.
Not only positive aspects
But, It is important to notice that being a content creator on this platform is not very stable. We are not at the shelter of the end of youtube from a day to another. This is what make those who make Youtube their job unsure of their future on the long term.
But as a conclusion, Youtube is an amazing platform that allows to create very creative and innovative content. It allows to meet people all around the world. It creates new careers, it allows to learn about way of live abroad. This is very wide and unlimited of new ideas of content.